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Expand your reach with Content Distribution
Your content can generate value beyond its original platform.
Use this calculator to see whether your content type and catalog are a fit for licensed distribution.
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Content distribution with ITBM
Content Distribution
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Distribution
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Distribution in Practice
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Today In The Space World
Today In The Space World publishes long-form videos focused on space, astronomy, and the broader universe. Since launching in early 2025, their consistent output has established a clear editorial focus and a growing audience.
Content distribution to MSN began in September 2025 and showed strong early performance, approaching 1.2M views within the first month. The format proved well suited to MSN’s audience, where interest in timely, informative space coverage is high and existing supply is limited.
Their primary channel continued to grow alongside content distribution, reinforcing content distribution as a complementary layer that expands reach and revenue without altering existing workflows.
History with Kayleigh
Since early 2020, Kayleigh has published long-form videos focused on Ancient History, historical sites, and theories about the ancient world. Years of consistent publishing have resulted in a substantial back catalog and a well-established audience.
Content distribution to MSN began in July 2025. After an initial testing period, performance improved following strategic adjustments, with views in September outperforming the combined results of July and August.
Today, her work generates revenue through an additional licensed distribution channel and reaches a new audience, without requiring changes to production or added effort on her primary platform.
Not What You Think
Not What You Think publishes long-form videos focused on engineering, weaponry, and vehicles. Since launching in late 2020, their consistent output has resulted in a deep content library and a large, engaged audience.
Content distribution to MSN began in July 2025, immediately opening access to a new audience and revenue stream. From the first month, performance exceeded 1.3M views, with continued growth driven by high-frequency distribution and platform-aligned publishing strategy. By September 2025, their presence on MSN approached 10M views, indicating strong audience alignment with the subject matter.
At the same time, their primary channel continued to grow without disruption. Content distribution operated as a complementary distribution layer, extending reach and value without impacting existing workflows or performance.
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Chewed UP
Chewed UP had an established presence across multiple platforms, including Facebook, but activity primarily relied on cross-posting without platform-specific optimization. With a core audience highly active on Facebook, we identified an opportunity to restructure distribution and unlock the full performance potential of a channel already in use.
Strategic distribution began in January 2026. Following native optimization and structured publishing, performance accelerated rapidly within the first month, generating 1M+ viewers, 3M+ short-form views, 340K+ engagements, and 19K+ net new followers, with the majority of reach coming from non-followers.
Today, Facebook operates as a performance-driven growth and revenue channel, complementing existing platforms and expanding reach without requiring additional production or workflow changes.
FinTek
FinTek applies an engineering mindset to personal finance and investing, producing structured, data-driven content focused on long-term wealth strategy and financial systems. Consistent publishing built a focused and evergreen content library with strong analytical positioning.
Content distribution to MSN began in November 2025 and immediately generated traction within Microsoft’s finance ecosystem. Interaction volume scaled rapidly through December and January, reaching tens of millions of interactions and over 20M consumed video seconds, confirming strong audience alignment.
FinTek’s primary channel continued to grow alongside distribution, reinforcing MSN as a complementary monetized layer that expands reach and revenue without requiring changes to production workflows.
AB Camping
AB Camping publishes immersive outdoor videos focused on real-world camping in winter, snow, rain, and remote conditions. Years of consistent output built a durable content library centered on atmosphere, routine, and survival-based storytelling.
Content distribution to MSN began in August 2025 and demonstrated steady month-over-month acceleration, growing from ~1M interactions in the first month to 17M+ interactions by January 2026. The format proved well aligned with MSN’s lean-back outdoor and lifestyle audience.
The primary channel continued to grow alongside distribution, reinforcing MSN as a complementary monetized layer that expands reach and revenue without altering existing production workflows.