Campaign:
Dammit Jeff x Lelo
Activation
Lelo partnered with Dammit Jeff to promote their new line of adult toys for men. Tackling a sensitive subject, Jeff managed to highlight the product's capabilities—including its new AI features—in a fun and engaging way, without making the topic uncomfortable. The brand was pleased with the balance of humor and product education in the campaign.
Deliverables
90-second ad.