In The Black Media

Dr Geoff Lindsey shared his passion while showcasing Ground News, aligning his own values with the brand’s message. In his insightful YouTube video, he explored how media and news might not always be true, using Ground News to highlight diverse perspectives and biases in news reporting. By integrating the app into his analysis, he promoted it to his audience as a seamless tool for critical thinking and staying informed. The campaign successfully drew in a large user base to download and engage with Ground News, hitting key KPIs of the overall marketing effort.