Activation
Liv Bev showcased HelloFresh by integrating the product into her content in a way that resonated with her audience. Instead of focusing on cooking, she highlighted the convenience and time-saving benefits of HelloFresh for people with busy schedules. In her engaging YouTube video, she shared her experience of how HelloFresh fits seamlessly into her life, allowing her more time to focus on her passions. This approach promoted the product to her audience as an accessible solution for quick and easy meals without compromising on quality. The campaign successfully engaged her followers, leading to increased interest and sign-ups for HelloFresh.
Deliverables
1x Integrated YouTube video featuring HelloFresh promotion tailored to her lifestyle content.