overview
To achieve this, we enlisted 12 carefully selected creators, each bringing unique expertise and audience appeal. The creators ranged from tabletop enthusiasts and brick-building aficionados to DIY crafters and tech hobbyists. Over four months, the project executed activations featuring high-quality video content that blended personal storytelling with product demonstrations.
Key Activations:
- Dungeons & Discourse (2 videos: November 2024, January 2025)
- Showcased gameplay integration and technical ease of use.
- Wesley Treat (2 videos: October & December 2024)
- Demonstrated advanced DIY crafts and 3D modeling with practical applications.
- Dammit Jeff (3 videos: October & December 2024)
- Combined humor and innovation to highlight product versatility designing a desk stand for Spotify car thing.