Overview

Displate is a leading online marketplace known for its high-quality metal posters featuring designs from artists worldwide. With an innovative magnet mounting system, Displate offers a unique and stylish way to decorate spaces without damaging walls. Their products resonate with a global audience that appreciates art, pop culture, and gaming aesthetics.

Timeline: Jul 2024 - Sep 2024 Campaign

Target Audience (TA): Males and Females aged 25–34 located in the US
and the EU

Client: Displate

Status: Completed

‍Number of Collaborations: 11 integrations

Geography: North America and the EU

Budget: Medium

‍Platform & Formats: YouTube integrations of 60–90 seconds with links in the description

A diverse mix of gaming and tech channels

  • Notable creators like F4MI, whose short yet soulful
    integrations captivated audiences
  • Arean, who brought a unique approach to showcasing the products
Execution Strategy

Our approach focused on truly understanding Displate's products and the audiences they appeal to. By partnering with creators from both gaming and tech communities, we tapped into niches where appreciation for art and innovation is high. Flexibility was key—we allowed creators to determine the length and style of their integrations, resulting in content that was both authentic and engaging. This human-centric strategy, rather than relying on standardized ad-reads, drove exceptional results.

Utilizing a blend of gaming and tech channels proved beneficial. However, careful planning was essential to avoid audience overlap and ensure each activation reached a unique target audience segment.

Results

  • 11 Integrations: Successfully executed over the collaboration period
  • 3.6M+ Views: Generated significant visibility for Displate
  • Secured CPM Deals: All deals were paid based on view performance, optimizing the budget
  • High-Quality Content: Creators like Dammit Jeff delivered high-quality ads that resonated with viewers

Key Takeaways

  • Flexibility Enhances Authenticity: Allowing creators to have control over their ad-read led to more genuine and impactful integrations.
  • Successful Creator Matches: We secured the specific creators the brand desired, fulfilling Displate's requests.
  • Repeat Collaborations: Many creators were so aligned with the brand that they engaged in multiple deals, strengthening the partnership.