overview

Boost sales and brand awareness for Gentlebands’ unique, pop culture-inspired rings.

Client: Gentlebands‍

Status: Jan-Apr 2024‍

Number of Activations: 10+ integrations‍

Geography: NA, T1 EU, AUS

Platform & Formats: YouTube Integrations

Target Audience (TA): Fans of sci-fi, fantasy, and pop culture series with an appreciation for unique, high-quality rings.

execution strategy & campaign highlights

  • Tailored Ad Reads: Collaborated with creators to craft personalized, engaging ad reads that seamlessly aligned with their content style.
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  • Focused Creator Selection: Prioritized smaller to mid-sized creators with loyal audiences who resonate with Gentlebands’ niche offerings.
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  • Niche Targeting: Carefully matched creators to fanbases that overlap with Gentlebands’ themes, ensuring high audience interest.
  • Engaging Content: Ad reads were designed to feel like genuine recommendations rather than ads, keeping viewers engaged.
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  • 2x ROAS: The campaign has consistently delivered strong returns, demonstrating the value of targeted, well-aligned partnerships.
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  • Loyalty Drives Results: Smaller creators proved highly effective in reaching audiences that trust and value their content, especially for a premium, male-oriented product like Gentlebands.

results

  • Strong ROAS: Achieved consistent 2x returns on ad spend, reinforcing the success of the targeted strategy.
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  • High Engagement: Integrations drove significant interest and interactions, showcasing the audience’s genuine connection to the content.
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  • Sustained Growth: The campaign continues to maintain strong sales performance and expand brand awareness.

key takeaways

  • Audience Alignment:‍

Success relied on selecting creators whose fanbases naturally gravitate toward sci-fi, fantasy, and pop culture themes. This ensured genuine interest in Gentlebands’ unique designs, leading to higher engagement and conversions.

  • Creator Impact:‍

Despite their lower reach, smaller creators provided superior value. Their highly engaged, loyal audiences responded better to the content, resulting in stronger performance per ad spent.

  • Content Style:‍

Integrations worked because they felt authentic. Each creator presented Gentlebands as a personal discovery, which resonated more effectively than scripted ad reads.

videos

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