overview

Boost sales and brand awareness for Gentlebands' unique rings, often inspired by pop culture series.

  • Geography:
    Tier 1 countries
  • Budget per Creator:
    Medium
  • Channels:
    YouTube
  • Client:
    Gentlebands
  • Status:
    Ongoing
  • Number of Collaborations:
    10+ integrations
execution strategy
  • Content Format:
    • Integrations within existing content.
    • Focus on creating engaging ad reads that align with each creator's style and audience.
  • Target Audience:
    • Fans of sci-fi, fantasy, and other pop culture series, who appreciate the uniqueness of each ring.
  • Creator Selection:
    • Chose creators who can think outside the box and deliver unique, engaging content.
    • Focused on smaller to mid-sized creators to leverage their loyal, engaged audiences.
  • Campaign Highlights:
    • Creators crafted ad reads that viewers actually want to watch, enhancing engagement and effectiveness.
    • The campaign has consistently resulted in a 2x ROAS (Return on Ad Spend).

results

  • The ongoing campaign continues to perform well, with a strong ROAS and high engagement rates.
  • By leveraging the unique appeal of Gentlebands' products, the campaign has maintained consistent sales growth and brand visibility.

key takeaways

  • Targeted Creator Partnerships:
    Selecting creators with audiences that match the product's unique appeal is vital. This ensures higher engagement and better campaign performance.
  • Engaging Content:
    Creative, engaging ad reads can significantly enhance viewer interest and drive better results.
  • Loyal Audiences:
    Smaller creators with loyal followings can offer substantial value, especially for niche products with higher price points.