RedMagic focuses on delivering a cutting-edge mobile and PC gaming experience through high-performance smartphones. The brand emphasizes a balance between sleek design and optimized software, ensuring durability and high gameplay performance. Its mission is to continue pushing the boundaries of mobile and PC gaming technology and innovation.

Timeline: May 2023 – October 2023

Target Audience: Males, 18-30, with a strong interest in mobile and PC gaming.

Campaign Stats:

• 13 activations featuring 12 integrations and 1 dedicated video.
• 11 creators engaged, carefully chosen for their alignment with the gaming community and RedMagic’s brand vision.
• Successfully secured lower-than-market CPM for several creators, maximizing the budget’s impact.

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• Over 4.6M views across all activations.
• Significant traffic was driven to RedMagic’s product pages.
• The campaign maintained high engagement, particularly around creators like Dammit Jeff and The Andrew Collette Show, who were able to seamlessly integrate RedMagic into their content.
• Low CPM advantage: Securing budget-friendly creators allowed for broader reach without sacrificing quality.
• Mix of formats: Combining integrations with dedicated videos helped diversify content and engagement strategies, avoiding saturation with any one creator’s audience.