Overview

RedMagic focuses on delivering a cutting-edge mobile and PC gaming experience through high-performance smartphones. The brand emphasizes a balance between sleek design and optimized software, ensuring durability and high gameplay performance. Its mission is to continue pushing the boundaries of mobile and PC gaming technology and innovation.

Timeline:

May 2023 – October 2023

Target Audience:
Males, 18-30, with a strong interest in mobile and PC gaming.

Execution Strategy

By selecting influencers with deep ties to the gaming community, RedMagic ensured the message resonated with the right audience. Integrating the brand into authentic gaming experiences rather than generic ads led to higher trust and engagement.

Platform & Formats:

  • YouTube: Featured ads, 60-90 sec integrations, and one dedicated video‍
  • Creators: A blend of mobile and PC gaming influencers, specifically those with a tech-savvy audience.

Results

  • Over 4.6M views across all activations.
  • Significant traffic was driven to RedMagic’s product pages.
  • The campaign maintained high engagement, particularly around creators like Dammit Jeff and The Andrew Collette Show, who were able to seamlessly integrate RedMagic into their content.

Key Takeaways

  • Low CPM advantage: Securing budget-friendly creators allowed for broader reach without sacrificing quality.‍
  • Mix of formats: Combining integrations with dedicated videos helped diversify content and engagement strategies, avoiding saturation with any one creator’s audience.