In The Black Media

Overview

Boost brand awareness and revenue for Thorum, a premium jewelry brand.

Client: Thorum

Status: Completed

Number of Collaborations: 3 creators

Geography: United States

Channels: YouTube

Data-Driven Approach: Instead of choosing influencers solely based on their follower count, we conducted thorough audience analysis to identify creators whose followers align perfectly with Thorum’s target demographic—primarily women in the US.
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Tailored Content: Influencers created personalized content that seamlessly integrated Thorum jewelry into their usual narrative style, ensuring authenticity and relatability. This approach made the promotions feel more organic rather than forced advertisements.

Storytelling: Influencers shared personal stories and experiences related to Thorum jewelry, creating emotional connections with their audience. This narrative technique helped in building trust and interest in the brand.
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Special Discounts: Provided influencers with exclusive discount codes for their followers, creating a sense of exclusivity and urgency. This strategy helped in driving conversions and tracking the effectiveness of each influencer’s impact.

The campaign successfully generated significant brand awareness with over 1,082,000 views.
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The data-driven approach and tailored content led to high engagement and conversion rates.
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Emotional storytelling and exclusive discount codes effectively drove sales and increased brand loyalty.

Targeted Creator Partnerships: Selecting creators with audiences that match the product's unique appeal is vital. This ensures higher engagement and better campaign performance.
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Engaging Content: Creative, engaging ad reads can significantly enhance viewer interest and drive better results.
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Loyal Audiences: Smaller creators with loyal followings can offer substantial value, especially for niche products with higher price points.