Overview

Boost brand awareness and revenue for Thorum, a premium jewelry brand.

  • Geography:
    United States
  • Budget:
    Small
  • Channels:
    YouTube‍
  • Client:
    Thorum‍
  • Status:
    Completed‍
  • Number of Collaborations:
    3 creators
Execution Strategy
  • Influencer Selection:
    • Identified and collaborated with top YouTube creators with a significant female following in the US.
    • Selected channels with a strong focus on True Crime, aligning with Thorum's target demographic.
  • Content Format:
    • Integrations within existing content.
    • Each influencer created personalized content that seamlessly integrated Thorum jewelry into their usual narrative style, ensuring authenticity and relatability.
  • Content Integration:‍
    • Designed seamless and authentic product integrations within the influencers' existing content formats. Collaborated with influencers to create engaging and relatable content that highlighted the unique features and craftsmanship of Thorum jewelry. Ensured that the product mentions were natural, aligning with the influencer's personal style and content theme to maintain authenticity and viewer trust.
  • Timeline and Support:‍
    • Established a detailed campaign timeline to ensure consistent and timely content releases. Provided influencers with comprehensive briefs, including key messaging points, brand story, and visual guidelines to maintain brand consistency. Monitored and supported influencers throughout the content creation process, providing feedback and adjustments as needed.

Results

  • The campaign successfully generated significant brand awareness with over 1,082,000 views.
  • The data-driven approach and tailored content led to high engagement and conversion rates.
  • Emotional storytelling and exclusive discount codes effectively drove sales and increased brand loyalty.
  • Content highlighted Thorum's unique features and craftsmanship, making the promotions feel organic rather than forced.

Key Takeaways

  • Targeted Creator Partnerships:
    Selecting creators with audiences that match the product's unique appeal is vital. This ensures higher engagement and better campaign performance.
  • Engaging Content:
    Creative, engaging ad reads can significantly enhance viewer interest and drive better results.
  • Loyal Audiences:
    Smaller creators with loyal followings can offer substantial value, especially for niche products with higher price points.