In The Black Media

Overview

Promote the latest patch of Warpath with a focus on sniper gameplay through YouTube integrations.

Client: Lilith Games

Status: Completed

Number of Collaborations: 5 creators

Geography: Primarily the United States (40%+), with additional reach in the UK, Canada, Australia, and Germany (totaling around 15%-20%).

Channels: YouTube

Campaign Timeline: Early January, spanning two days over a weekend.

1. Content Format:

Integrations within existing content, with a focus on sniper gameplay to align with the new patch of Warpath.

2. Target Audience:

Primarily US-based viewers, with significant reach in the UK, Canada, Australia, and Germany.

‍

‍3. Campaign Highlights:

Achieved over 4.5 million views across all integrations.
Delivered on time with viewership exceeding expectations, providing exceptional value for the budget.

Viewership: The campaign achieved 4.5 million views, surpassing the expected metrics and delivering high value for Lilith Games.
‍
Engagement: The sniper-focused content resonated well with the audience, aligning perfectly with the creators’ typical content themes.
‍
Communication and Execution: Good communication and a correct approach to deliverables ensured smooth execution. The creative alignment of main video content with the sponsorship goals was a key factor in the campaign’s success.

Targeted Content: Aligning content with specific gameplay elements, such as sniper gameplay, can significantly enhance engagement and relevance for the audience.
‍
Effective Collaboration: Strong communication and clear deliverables are crucial for successful campaign execution
‍
Value Delivery: Delivering viewership above the expected metrics provides exceptional value and strengthens client relationships.