Holzkern - Time for Nature GmbH  \\ Holzkern
YouTube Performance Campaign

overview

Increase brand awareness, discover new customers, and establish a loyal customer base for Holzkern.
  • Geography:
    Mostly Tier 1 countries, including France (FR channels)
  • Channels:
    YouTube
  • Client:
    Holzkern
  • Status:
    Ongoing (since February 2023)
  • Number of Collaborations:
    90 promos went live
  • Client:
    Holzkern
  • Status:
    Ongoing (since February 2023)
  • Number of Collaborations:
    90 promos went live
  • Geography:
    Mostly Tier 1 countries, including France (FR channels)
  • Channels:
    YouTube

Objective:

Increase brand awareness, discover new customers, and establish a loyal customer base for Holzkern.
  • Client:
    Holzkern
  • Status:
    Ongoing (since February 2023)
  • Number of Collaborations:
    90 promos went live
  • Geography:
    Mostly Tier 1 countries, including France (FR channels)
  • Channels:
    YouTube

Execution Strategy

  • Content Format:
    • 60-90 second integrations
    • 1-5 second shoutouts at the end of videos
    • Links in the description
    • Pinned comments with the link
  • Target Audience:
    • Primarily viewers from Tier 1 countries.
  • Campaign Highlights:
    • Achieved 32 million views.
    • Average CPM of $24, which is lower than the forecasted $25-28 CPM.

Challenges And Insights

  • Authentic Storytelling:
    Creators who genuinely appreciate and use Holzkern products convert better. Their authentic stories and personal experiences lead to higher engagement and sales.
  • Flexible Ad Reads:
    Allowing creators to discuss the product in their own style, without strict scripts, enhances creativity and authenticity, leading to better ad performance.
  • High Engagement:
    The campaign saw high engagement rates, driven by creators' genuine appreciation for the products and their ability to integrate ads seamlessly into their content.

Challenges and Insights

  • Authentic Storytelling:
    Creators who genuinely appreciate and use Holzkern products convert better. Their authentic stories and personal experiences lead to higher engagement and sales.
  • Flexible Ad Reads:
    Allowing creators to discuss the product in their own style, without strict scripts, enhances creativity and authenticity, leading to better ad performance.
  • High Engagement:
    The campaign saw high engagement rates, driven by creators' genuine appreciation for the products and their ability to integrate ads seamlessly into their content.
  • Authentic Storytelling:
    Creators who genuinely appreciate and use Holzkern products convert better. Their authentic stories and personal experiences lead to higher engagement and sales.
  • Flexible Ad Reads:
    Allowing creators to discuss the product in their own style, without strict scripts, enhances creativity and authenticity, leading to better ad performance.
  • High Engagement:
    The campaign saw high engagement rates, driven by creators' genuine appreciation for the products and their ability to integrate ads seamlessly into their content.

Results:

  • Viewership:
    The campaign garnered 32 million views, significantly boosting brand awareness.
  • Conversion Rates:
    The average conversion rate (CR) was 0.3%, driving over 1,000 sales.
  • ROI and Renewals:
    The campaign maintained good ROI, with several high-performing creators continuing to deliver appreciable results even after ten renewals.

Results:

  • Viewership:
    The campaign garnered 32 million views, significantly boosting brand awareness.
  • Conversion Rates:
    The average conversion rate (CR) was 0.3%, driving over 1,000 sales.
  • ROI and Renewals:
    The campaign maintained good ROI, with several high-performing creators continuing to deliver appreciable results even after ten renewals.

Key Takeaways:

  • Authenticity Matters:
    Creators who genuinely appreciate and use the products can share compelling stories that resonate with their audience, driving higher engagement and conversions.
  • Flexible Ad Reads:
    A flexible approach to ad reads allows creators to maintain their unique voice and creativity, which enhances the effectiveness of the promotion.
  • Long-Term Partnerships:
    Building long-term partnerships with high-performing creators can lead to sustained success and consistent ROI.

Key Takeaways:

  • Authenticity Matters:
    Creators who genuinely appreciate and use the products can share compelling stories that resonate with their audience, driving higher engagement and conversions.
  • Flexible Ad Reads:
    A flexible approach to ad reads allows creators to maintain their unique voice and creativity, which enhances the effectiveness of the promotion.
  • Long-Term Partnerships:
    Building long-term partnerships with high-performing creators can lead to sustained success and consistent ROI.

Results:

  • Viewership:
    The campaign garnered 32 million views, significantly boosting brand awareness.
  • Conversion Rates:
    The average conversion rate (CR) was 0.3%, driving over 1,000 sales.
  • ROI and Renewals:
    The campaign maintained good ROI, with several high-performing creators continuing to deliver appreciable results even after ten renewals.

Campaign Coordination: