overview

Enhance product awareness, discover new players, establish a loyal player base, increase installs, and grow the paying audience for Hoyoverse games.

Objective:

Enhance product awareness, discover new players, establish a loyal player base, increase installs, and grow the paying audience for Hoyoverse games.

Content Format:
- Mix of integrations and dedicated videos.
- Focused on dedicated format and integration to showcase different gameplay scenarios and features, ensuring full audience engagement.
Target Audience:
- Diverse audience segments including gaming, multi-gaming, anime, tech, commentary, and movie channels to attract a young audience (18+ male/female).
- Music and design channels to broaden the potential game user’s audience reach.

Campaign Highlights:
- Achieved approximately 25 million views.
- Innovative concepts aligned with Honkai: Star Rail (HSR) and the creator’s audience.
- Selection of high-performing influencers with relevant experience for effective target audience reach.

Client Relationship:
The client was challenging to work with, presenting significant difficulties throughout the campaign.
Content Strategy:
Improved the creator’s brief to better engage the audience, determined the optimal split of placements and formats to achieve stable results month by month.

Client Relationship:
The client was challenging to work with, presenting significant difficulties throughout the campaign.
Content Strategy:
Improved the creator’s brief to better engage the audience, determined the optimal split of placements and formats to achieve stable results month by month.

Client Relationship:
The client was challenging to work with, presenting significant difficulties throughout the campaign.
Content Strategy:
Improved the creator’s brief to better engage the audience, determined the optimal split of placements and formats to achieve stable results month by month.

Viewership:
The campaign garnered approximately 25 million views, significantly boosting product awareness and player discovery.
Audience Engagement:
High engagement through innovative and tailored content strategies, resonating well with diverse audience segments.
Player Base Growth:
Successfully established a loyal player base, increased installs, and grew the paying audience, meeting the campaign's primary objectives.

Viewership:
The campaign garnered approximately 25 million views, significantly boosting product awareness and player discovery.
Audience Engagement:
High engagement through innovative and tailored content strategies, resonating well with diverse audience segments.
Player Base Growth:
Successfully established a loyal player base, increased installs, and grew the paying audience, meeting the campaign's primary objectives.

Diverse Audience Targeting:
Reaching out to various content categories (gaming, anime, tech, music, design) can effectively broaden the user base and attract diverse audience segments.
Content Strategy:
A comprehensive approach combining dedicated videos and integrations can fully engage the audience, showcasing different gameplay scenarios and features.
Client Management:
Effective client management and improving creator briefs are crucial for achieving consistent results, even with challenging clients.

Diverse Audience Targeting:
Reaching out to various content categories (gaming, anime, tech, music, design) can effectively broaden the user base and attract diverse audience segments.
Content Strategy:
A comprehensive approach combining dedicated videos and integrations can fully engage the audience, showcasing different gameplay scenarios and features.
Client Management:
Effective client management and improving creator briefs are crucial for achieving consistent results, even with challenging clients.

Viewership:
The campaign garnered approximately 25 million views, significantly boosting product awareness and player discovery.
Audience Engagement:
High engagement through innovative and tailored content strategies, resonating well with diverse audience segments.
Player Base Growth:
Successfully established a loyal player base, increased installs, and grew the paying audience, meeting the campaign's primary objectives.