Stunlock Studios
YouTube Campaign for V Rising Expansion

overview

Drive instals and promotes the new expansion for V Rising, "Legacy of Castlevania Premium Pack."
  • Geography:
    United States (primary market)
  • Budget:
    Large
  • Channels:
    YouTube
  • Campaign Timeline:
    Specific dates not provided
  • Client:
    Stunlock Studios (Publisher and Developer for V Rising)
  • Status:
    Completed
  • Number of Collaborations:
    7 dedicated videos
  • Client:
    Stunlock Studios (Publisher and Developer for V Rising)
  • Status:
    Completed
  • Number of Collaborations:
    7 dedicated videos
  • Geography:
    United States (primary market)
  • Budget:
    Large
  • Channels:
    YouTube
  • Campaign Timeline:
    Specific dates not provided

Objective:

Drive instals and promotes the new expansion for V Rising, "Legacy of Castlevania Premium Pack."
  • Client:
    Stunlock Studios (Publisher and Developer for V Rising)
  • Status:
    Completed
  • Number of Collaborations:
    7 dedicated videos
  • Geography:
    United States (primary market)
  • Budget:
    Large
  • Channels:
    YouTube
  • Campaign Timeline:
    Specific dates not provided

Execution Strategy

  • Content Format:
    • Focused on dedicated videos due to their typically higher conversion rates.
    • Collaborated with creators who frequently play similar games on their channels.
  • Target Audience:
    • Gamers who enjoy variety gaming, with an emphasis on those likely to resonate with the V Rising expansion content.
  • Campaign Highlights:
    • Achieved 1 million views from dedicated videos and an additional 130,000 views from integrations.
    • Worked with high-performing creators such as Floydson, Natural Cauzes, Crowmeda, and Waligug.

Challenges And Insights

  • Identifying creators whose audience would strongly resonate with the V Rising expansion and ensuring their content style matched the game’s tone.
  • Balancing between dedicated videos and integrations to maximize viewership while optimizing conversion rates.
  • Focusing on dedicated videos proved highly effective in driving conversions, reinforcing the value of tailored, in-depth content for game promotions.
  • Collaborating with creators who have a strong connection with their audience and align with the game’s genre significantly boosts engagement and campaign success.

Challenges and Insights

  • Identifying creators whose audience would strongly resonate with the V Rising expansion and ensuring their content style matched the game’s tone.
  • Balancing between dedicated videos and integrations to maximize viewership while optimizing conversion rates.
  • Focusing on dedicated videos proved highly effective in driving conversions, reinforcing the value of tailored, in-depth content for game promotions.
  • Collaborating with creators who have a strong connection with their audience and align with the game’s genre significantly boosts engagement and campaign success.
  • Identifying creators whose audience would strongly resonate with the V Rising expansion and ensuring their content style matched the game’s tone.
  • Balancing between dedicated videos and integrations to maximize viewership while optimizing conversion rates.
  • Focusing on dedicated videos proved highly effective in driving conversions, reinforcing the value of tailored, in-depth content for game promotions.
  • Collaborating with creators who have a strong connection with their audience and align with the game’s genre significantly boosts engagement and campaign success.

Results:

  • Viewership:
    The campaign amassed a total of 1.13 million views, significantly boosting visibility and installs for the V Rising expansion.
  • Engagement:
    High engagement was driven by selecting creators whose audiences are closely aligned with the game's target demographic.
  • Conversion Rates:
    Dedicated videos yielded the highest conversion rates, validating the strategy of focusing exclusively on this format.

Results:

  • Viewership:
    The campaign amassed a total of 1.13 million views, significantly boosting visibility and installs for the V Rising expansion.
  • Engagement:
    High engagement was driven by selecting creators whose audiences are closely aligned with the game's target demographic.
  • Conversion Rates:
    Dedicated videos yielded the highest conversion rates, validating the strategy of focusing exclusively on this format.

Key Takeaways:

  • Creator Selection:
    Collaborating with creators who have audiences that clearly resonate with the game is crucial. Mere aspiration of resonance is not sufficient.
  • Understanding Audience Nuances:
    Stunlock Studios' deep understanding of gaming creators and their audience nuances played a pivotal role in the campaign's success. Recognizing subgenres within the gaming genre helps in precisely targeting the right viewers.
  • Dedicated Videos Effectiveness:
    Dedicated videos are highly effective in driving conversions, making them a preferred choice for promoting game expansions.

Key Takeaways:

  • Creator Selection:
    Collaborating with creators who have audiences that clearly resonate with the game is crucial. Mere aspiration of resonance is not sufficient.
  • Understanding Audience Nuances:
    Stunlock Studios' deep understanding of gaming creators and their audience nuances played a pivotal role in the campaign's success. Recognizing subgenres within the gaming genre helps in precisely targeting the right viewers.
  • Dedicated Videos Effectiveness:
    Dedicated videos are highly effective in driving conversions, making them a preferred choice for promoting game expansions.

Results:

  • Viewership:
    The campaign amassed a total of 1.13 million views, significantly boosting visibility and installs for the V Rising expansion.
  • Engagement:
    High engagement was driven by selecting creators whose audiences are closely aligned with the game's target demographic.
  • Conversion Rates:
    Dedicated videos yielded the highest conversion rates, validating the strategy of focusing exclusively on this format.

Campaign Coordination: