Wargaming.net games \\ WoT & WoWS
Promotion Campaign

overview

World of Tanks (WoT) is the award-winning MMO action game dedicated to armoured warfare. Experience intense tank-on-tank combat on a unique battlefield that's a mix of multiple genres! World of Warships (WoWS) is a free-to-play naval action MMO that shifts players to the territory of 20th-century warships. Dive into the massive naval battles and tame the overwhelming power of multi-ton titans to conquer the hard-line high seas!

Timeline: Feb 2024 - Dec 2024

Target Audience: Male 18-30

Client: Wargaming

Status: Completed

Number of Collaborations: WoT: 13 activations | WoWS: 12 activations

Geography: North America and the EU

Budget: Medium

Platform & Formats: YouTube, 60–90 sec integration, Dedicated Videos, link in the description

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Timeline: Feb 2024 - Dec 2024

Target Audience: Male 18-30

Client: Wargaming

Status: Completed

Number of Collaborations: WoT: 13 activations | WoWS: 12 activations

Geography: North America and the EU

Budget: Medium

Platform & Formats: YouTube, 60–90 sec integration, Dedicated Videos, link in the description

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Objective:

World of Tanks (WoT) is the award-winning MMO action game dedicated to armoured warfare. Experience intense tank-on-tank combat on a unique battlefield that's a mix of multiple genres! World of Warships (WoWS) is a free-to-play naval action MMO that shifts players to the territory of 20th-century warships. Dive into the massive naval battles and tame the overwhelming power of multi-ton titans to conquer the hard-line high seas!

Timeline: Feb 2024 - Dec 2024

Target Audience: Male 18-30

Client: Wargaming

Status: Completed

Number of Collaborations: WoT: 13 activations | WoWS: 12 activations

Geography: North America and the EU

Budget: Medium

Platform & Formats: YouTube, 60–90 sec integration, Dedicated Videos, link in the description

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Execution Strategy

Our team excels at truly understanding each product and identifying channels with audiences that genuinely connect with it. It’s this human touch, not automation, that drives the exceptional results we deliver. Leveraging creators with an affinity for similar genres helped build awareness and interest in the games.

Utilizing a mix of high-variety and dedicated channels can be beneficial, but careful planning is needed to avoid audience overlap.

  • A mix of various gaming channels & grand strategy games (hearts of Iron) channels.
  • Aldrahil's funny and unique integration 
  • Bitt3rsteel couple for each game

Results:

  • 23 integrations - 2 dedicated videos
  • The campaign successfully generated significant visibility with over 4M+ views.
  • 2K+ Clicks
  • We secured a lower CPM for almost a third of the creators in the requested genre.

Results:

  • 23 integrations - 2 dedicated videos
  • The campaign successfully generated significant visibility with over 4M+ views.
  • 2K+ Clicks
  • We secured a lower CPM for almost a third of the creators in the requested genre.

Key Takeaways:

We did secure the specific creators that the brand requested.

Most of the secured creators and our creators end up doing 2 deals for the brand.

‍

Key Takeaways:

We did secure the specific creators that the brand requested.

Most of the secured creators and our creators end up doing 2 deals for the brand.

‍

Results:

  • 23 integrations - 2 dedicated videos
  • The campaign successfully generated significant visibility with over 4M+ views.
  • 2K+ Clicks
  • We secured a lower CPM for almost a third of the creators in the requested genre.

Campaign Coordination: