Lilith Games
YouTube Integration Campaign for Warpath

overview

Promote the latest patch of Warpath with a focus on sniper gameplay through YouTube integrations.
  • Geography:
    Primarily United States (40%+), with additional reach in the UK, Canada, Australia, and Germany (totaling around 15%-20%).
  • Channels:
    YouTube
  • Campaign Timeline:
    Early January, spanning two days over a weekend.
  • Client:
    Lilith Games
  • Status:
    Completed
  • Number of Collaborations:
    5 creators
  • Client:
    Lilith Games
  • Status:
    Completed
  • Number of Collaborations:
    5 creators
  • Geography:
    Primarily United States (40%+), with additional reach in the UK, Canada, Australia, and Germany (totaling around 15%-20%).
  • Channels:
    YouTube
  • Campaign Timeline:
    Early January, spanning two days over a weekend.

Objective:

Promote the latest patch of Warpath with a focus on sniper gameplay through YouTube integrations.
  • Client:
    Lilith Games
  • Status:
    Completed
  • Number of Collaborations:
    5 creators
  • Geography:
    Primarily United States (40%+), with additional reach in the UK, Canada, Australia, and Germany (totaling around 15%-20%).
  • Channels:
    YouTube
  • Campaign Timeline:
    Early January, spanning two days over a weekend.

Execution Strategy

  • Content Format:
    • Integrations within existing content, with a focus on sniper gameplay to align with the new patch of Warpath.
  • Target Audience:
    • Primarily US-based viewers, with significant reach in the UK, Canada, Australia, and Germany.
  • Campaign Highlights:
    • Achieved over 4.5 million views across all integrations.
    • Delivered on time with viewership exceeding expectations, providing exceptional value for the budget.

Challenges And Insights

  • Ensuring the sniper-focused gameplay integrations felt natural within each creator’s content, while still aligning with the campaign goals.
  • Coordinating with multiple creators across different time zones to deliver content within a tight, two-day timeline.
  • Tailoring content to specific game features, like sniper gameplay, drives higher audience engagement.
  • Early and clear communication with creators is essential for smooth execution and ensures that deliverables meet the campaign's expectations.

Challenges and Insights

  • Ensuring the sniper-focused gameplay integrations felt natural within each creator’s content, while still aligning with the campaign goals.
  • Coordinating with multiple creators across different time zones to deliver content within a tight, two-day timeline.
  • Tailoring content to specific game features, like sniper gameplay, drives higher audience engagement.
  • Early and clear communication with creators is essential for smooth execution and ensures that deliverables meet the campaign's expectations.
  • Ensuring the sniper-focused gameplay integrations felt natural within each creator’s content, while still aligning with the campaign goals.
  • Coordinating with multiple creators across different time zones to deliver content within a tight, two-day timeline.
  • Tailoring content to specific game features, like sniper gameplay, drives higher audience engagement.
  • Early and clear communication with creators is essential for smooth execution and ensures that deliverables meet the campaign's expectations.

Results:

  • Viewership:
    The campaign achieved 4.5 million views, surpassing the expected metrics and delivering high value for Lilith Games.
  • Engagement:
    The sniper-focused content resonated well with the audience, aligning perfectly with the creators’ typical content themes.
  • Communication and Execution:
    Good communication and a correct approach to deliverables ensured smooth execution. The creative alignment of main video content with the sponsorship goals was a key factor in the campaign’s success.

Results:

  • Viewership:
    The campaign achieved 4.5 million views, surpassing the expected metrics and delivering high value for Lilith Games.
  • Engagement:
    The sniper-focused content resonated well with the audience, aligning perfectly with the creators’ typical content themes.
  • Communication and Execution:
    Good communication and a correct approach to deliverables ensured smooth execution. The creative alignment of main video content with the sponsorship goals was a key factor in the campaign’s success.

Key Takeaways:

  • Targeted Content:
    Aligning content with specific gameplay elements, such as sniper gameplay, can significantly enhance engagement and relevance for the audience.
  • Effective Collaboration:
    Strong communication and clear deliverables are crucial for successful campaign execution.
  • Value Delivery:
    Delivering viewership above the expected metrics provides exceptional value and strengthens client relationships.

Key Takeaways:

  • Targeted Content:
    Aligning content with specific gameplay elements, such as sniper gameplay, can significantly enhance engagement and relevance for the audience.
  • Effective Collaboration:
    Strong communication and clear deliverables are crucial for successful campaign execution.
  • Value Delivery:
    Delivering viewership above the expected metrics provides exceptional value and strengthens client relationships.

Results:

  • Viewership:
    The campaign achieved 4.5 million views, surpassing the expected metrics and delivering high value for Lilith Games.
  • Engagement:
    The sniper-focused content resonated well with the audience, aligning perfectly with the creators’ typical content themes.
  • Communication and Execution:
    Good communication and a correct approach to deliverables ensured smooth execution. The creative alignment of main video content with the sponsorship goals was a key factor in the campaign’s success.

Campaign Coordination: