Elevate Your Brand with Our Expert Influencer Campaigns

In The Black Media and their team are quick, accommodating, and professional.They demonstrate a deep understanding of the target audience that we, as Gaijin, aim to reach with our titles.Working seamlessly alongside us, they enable us to scale our campaigns effectively. Acting as a force multiplier and an extended arm, rather than solely functioning as brokers to find sponsorships with channels, we can consistently count on them for clear communication and timely execution in a market that is typically characterized by unreliability and volatility.

miHoYo’s “Honkai: Star Rail” campaign with In The Black was an exercise in creative brand strategy and a unique deployment of influencer marketing budgets to bring the game to life a little bit differently than your standard campaign. It’s been almost a year since we started our collaboration with HoYoverse. Being a part of the success of“Honkai: Star Rail” is that makes our job so much fun; getting the word out about great games. Thanks to the brand we were able to test different talent portraits and niches and it led us to a perfect strategy to hand pick the best and most creative influencers for all our campaigns. From the the start of the campaign to this very day, we are continuously tweaking our strategy, maximizing LTCV and ROI for miHoYo. With both dedicated and integration formats we managed to reach 5,516,000 views on YouTube and got thousands of delightful comments about the brand! Check out our full case study below!