Unlike other planners, we look at sponsorship track record. If a brand has returned multiple times to work with a particular channel, that is usually a pretty good sign that the channel in question has delivered on their campaign goals. Channels that consistently deliver good results can begin to charge more for sponsorship placements. Therefore, metrics that look at past relationships with brand sponsors play an important role in our calculations. If you are a brand considering working with a YouTuber, you need to understand their channel's sponsorship track record to make sure you are not being overcharged. You can see all of this data about any channel (along with their audience demographics) on our platform - sign up below to see how it works. And if you are not sure what channel you want to work with, but want to make sure your find the best placement and pricing for your brand, get in touch and we can help you find the most relevant creators to partner with.