Overview

Increase downloads of the AFK Journey app.

  • Geography:
    United States and Tier 1 countries
  • Budget:
    Medium
  • Channels:
    YouTube
  • Client:
    AFK Journey
  • Status:
    Completed
  • Number of Collaborations:
    7 (6 integrations and 1 dedicated video)
Execution Strategy
  • Content Format:
    • 6 integrations within existing content.
    • 1 dedicated video.
  • Target Audience:
    • Focused on Pokémon channels, as per client's request.
  • Campaign Timeline
    • From March 30th to April 1st.
  • Campaign Highlights:
    • Achieved over 720,000 views across all collaborations.
    • Clean and fast process managed across two time zones: US (creators) and China (brand).

Results

  • The campaign successfully generated significant visibility with over 720,000 views.
  • The integrations performed exceptionally well, delivering strong ROI.
  • The campaign facilitated a clean and fast process, ensuring seamless coordination between creators and the brand.

Key Takeaways

  • Effective Integrations:
    Integrations within existing content tend to perform better and offer more value for money compared to dedicated videos, especially when targeting niche audiences.
  • Audience Alignment:
    Focusing on Pokémon channels, as suggested by the client, was effective in reaching the target demographic, though the success varied between integrations and dedicated content.
  • Time Zone Management:
    Efficient coordination across different time zones is crucial for the smooth execution of international campaigns.