Overview

Low CPA Installs and full funnel user capture.

Client: Lilith Games‍

Status: Completed in Jul & Nov 2023

Number of Activations: 10 videos (7 creators, including 3 renewals)‍

Geography: NA, T1 EU, AUS

Platform & Formats:
YouTube

  • 10 integrations embedded into existing creator content
  • Renewals with 3 high-performing creators ensured sustained visibility

Target Audience: Strategy-based mobile gamers.

Execution Strategy

1. Cost-Effective Integrations

  • Natural Engagement: Creators maintained their authentic style, ensuring the promotion felt organic.
  • Exceptional ROI: The low CPM (~$14) reflected high efficiency in delivering both visibility and conversions.

2. Renewals for Sustained Impact

  • Momentum Building: Renewals extended the campaign lifecycle, keeping Call of Dragons top-of-mind among viewers.
  • Cumulative Impact: Repeat activations deepened audience familiarity and trust, driving sustained downloads.

3. Precision Targeting

Focusing on Tier 1 countries, particularly the US, allowed for:

  • High-Value Audience Reach: Prioritized geographies with the highest potential for app downloads and long-term player retention.
  • Efficient Spend: Allocated resources where the impact per dollar was maximized.

Results

  • Total Views: Over 1.4M views across 10 videos.
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  • Cost Efficiency: Delivered an average CPM of ~$14, significantly lower than industry benchmarks.
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  • High Engagement: Renewals with effective creators maintained strong audience interest and contributed to sustained app installations.

Key Takeaways

  • Strategic Integrations: Authentic, embedded ads within existing content yield better engagement and ROI than standalone promotions.
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  • Renewals Drive Performance: Re-engaging top-performing creators keeps campaigns fresh and impactful, reinforcing audience trust.
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  • Cost-Effective Targeting: Prioritizing Tier 1 geographies ensures efficient spending and maximized returns.

videos

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