1. Cost-Effective Integrations

The campaign relied on strategic integrations into existing content, enabling creators to present Call of Dragons as a seamless part of their narratives. This approach resulted in:

• Natural Engagement: Creators maintained their authentic style, ensuring the promotion felt organic.
• Exceptional ROI: The low CPM (~$14) reflected high efficiency in delivering both visibility and conversions.

2. Renewals for Sustained Impact

Three creators were re-engaged to maintain consistent visibility and capitalize on their already established audience trust. This strategy ensured:

• Momentum Building: Renewals extended the campaign lifecycle, keeping Call of Dragons top-of-mind among viewers.
• Cumulative Impact: Repeat activations deepened audience familiarity and trust, driving sustained downloads.

3. Precision Targeting

Focusing on Tier 1 countries, particularly the US, allowed for:

• High-Value Audience Reach: Prioritized geographies with the highest potential for app downloads and long-term player retention.
• Efficient Spend: Allocated resources where the impact per dollar was maximized.