Overview

Drive installations for the mobile game Call of Dragons.

  • Geography:
    United States and Tier 1 countries
  • Budget:
    Medium
  • Channels:
    YouTube‍
  • Client:
    Lilith Games‍
  • Status:
    Completed‍
  • Number of Collaborations:
    10 videos (7 creators, 3 of them renewals)
Execution Strategy
  • Content Format:
    • 10 integrations within existing content.
    • Included 3 renewals, ensuring sustained engagement and audience reach.
  • Target Audience:
    • Focused on US and Tier 1 countries to maximize app installations.
  • Campaign Timeline:
    • July 2023 with 2 additional videos in November 2023.
  • Campaign Highlights:
    • Achieved over 1,453,546 views across all videos.
    • Maintained an exceptionally low CPM (~$14), delivering outstanding results at a minimal cost.

Results

  • The campaign generated substantial visibility and app installations, with over 1,453,546 views.
  • The low CPM and high engagement rates showcased the effectiveness of the integrations.
  • The strategic use of renewals ensured ongoing engagement, contributing to the overall success of the campaign.

Key Takeaways

  • Cost-Effective Integrations:
    Integrations can provide high visibility and engagement at a low cost, as evidenced by the exceptionally low CPM achieved in this campaign.
  • Strategic Renewals:
    Renewing collaborations with effective creators can sustain audience interest and drive continuous results.
  • Targeted Audience Reach:
    Focusing on specific geographies, such as the US and Tier 1 countries, can maximize the impact and efficiency of the campaign.