In The Black Media

Overview

Increase brand awareness, discover new customers, and establish a loyal customer base for Holzkern’s high-quality, nature-inspired timepieces.

Client: Holzkern‍

Status: Ongoing (since February 2023)‍

Number of Activations: 90+‍

Geography: NA, T1 EU, AUS

Platform & Formats:
YouTube

Target Audience: Quality craftsmanship and eco-friendly aesthetics accessories fans.

Creators were encouraged to incorporate personal experiences with Holzkern products into their content. This approach worked because:

Relatable Narratives: Stories about why creators chose Holzkern or how the watches aligned with their lifestyle resonated deeply with viewers.
Genuine Enthusiasm: Authentic appreciation for the products drove higher viewer trust and conversion rates.

Rigid scripts were avoided, allowing creators to:

Present Holzkern in their unique style, blending promotions naturally into their content.
Showcase the product’s appeal in a way that is aligned with their typical content themes.

Holzkern promotions were strategically integrated into creators’ videos:

60–90 Second Integrations: Positioned mid-video for maximum viewer attention.
Shoutouts: Short mentions at the video’s end reinforced brand recall without overwhelming viewers.
Pinned Links: Easy-to-access product links boosted click-through rates, leading to strong conversion metrics.

1. Viewership Impact:

32 Million Views: The campaign successfully broadened Holzkern’s audience, particularly in Tier 1 markets.

2. Sales Performance:

Conversion Rate: The campaign achieved an average CR of 0.3%, generating over thousands of sales.

3. ROI and Renewals:

Several high-performing creators renewed their partnerships up to ten times, showcasing consistent results and loyalty.
Maintained strong ROI, demonstrating the value of long-term collaborations.

4. Audience Engagement:

Holzkern’s eco-friendly, premium appeal naturally resonated with audiences, driving strong engagement metrics and positive sentiment.

Authenticity is a Game-Changer:
- Allowing creators to share personal stories about the products enhances trust and drives higher engagement.
Creative Freedom Works:
- Flexible ad reads empower creators to maintain their voice and creativity, leading to more effective promotions.
Long-Term Partnerships Pay Off:
- Building lasting relationships with high-performing creators delivers consistent results and ROI, making campaigns more sustainable over time.
Strategic Formats Deliver:
- Mid-video integrations paired with end-video shoutouts and pinned comments maximize viewer exposure and click-through rates.