Overview

Drive user acquisition and sales for the new game, Nightingale.

Client: Nightingale Game Studio

Status: Completed

Number of Collaborations: 6 dedicated videos

Geography: United States and Tier 1 countries

Channels: YouTube

Execution Strategy

  • Content Format:
    • 6 dedicated videos
    • One creator released a video after the main campaign period.
  • Creators Involved:
    • A mix of high-variety gaming channels and dedicated gaming channels.

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  • Campaign Highlights:
    • Achieved over 678,000 views across all videos.
    • Floydson's video was particularly impactful and contributed significantly to the campaign's success.
    • Creators selected for their alignment with the game's target audience, ensuring strong engagement.

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Results

  • Viewership: The campaign successfully generated significant visibility with over 678,000 views.
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  • Engagement: High engagement rates were driven by creators' dedicated followings and their tailored content that resonated with their audiences.

Key Takeaways

  • Timing and Preparation: Ensuring a well-coordinated launch strategy with polished content can significantly enhance campaign effectiveness.
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  • Creator Selection: Utilizing a mix of high-variety and dedicated channels can be beneficial, but careful planning is needed to avoid audience overlap.
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  • Influencer Impact: A standout creator can make a significant difference in a campaign’s success, as evidenced by Floydson's contribution.

videos

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