Overview

Drive user acquisition and sales for the new game, Nightingale.

  • Geography:
    United States and Tier 1 countries
  • Budget:
    Medium
  • Channels:
    YouTube‍
  • Client:
    Nightingale Game Studio‍
  • Status:
    Completed‍
  • Number of Collaborations:
    6 dedicated videos
Execution Strategy
  • Content Format:
    • 6 dedicated videos
    • One creator released a video after the main campaign period.
  • Creators Involved:
    • A mix of high-variety gaming channels and dedicated gaming channels.
  • Campaign Highlights:
    • Achieved over 678,000 views across all videos.
    • Floydson's video was particularly impactful and contributed significantly to the campaign's success.
    • Creators selected for their alignment with the game's target audience, ensuring strong engagement.

Results

  • Viewership:
    The campaign successfully generated significant visibility with over 678,000 views.
  • Engagement:
    High engagement rates were driven by creators' dedicated followings and their tailored content that resonated with their audiences.

Key Takeaways

  • Timing and Preparation:
    Ensuring a well-coordinated launch strategy with polished content can significantly enhance campaign effectiveness.
  • Creator Selection:
    Utilizing a mix of high-variety and dedicated channels can be beneficial, but careful planning is needed to avoid audience overlap.
  • Influencer Impact:
    A standout creator can make a significant difference in a campaign’s success, as evidenced by Floydson's contribution.