Overview

Increase brand awareness and user engagement for the Lotsa Slots mobile game.

  • Geography:
    United States
  • Budget:
    Small
  • Channels:
    YouTube‍
  • Client:
    Lotsa Slots‍
  • Status:
    Completed‍
  • Number of Collaborations:
    3 integrations
Execution Strategy
  • Content Format:
    • 60-second integrations within existing content on True Crime channels.
    • Collaborations with Misery Machine, Mind Behind The Crime, and TruRed Crime Vault.
  • Target Audience:
    • Focused on US-based viewers, particularly those interested in True Crime content.
  • Campaign Timeline:
    • Discussions started on February 6th.
    • Videos went live from March 8th to March 11th.
  • Campaign Highlights:
    • Achieved a combined total of 999,000 views from Misery Machine and Mind Behind The Crime.
    • Strong relationship with the agency ensured smooth execution and quick resolution of any difficulties.

Results

  • The campaign successfully generated significant visibility, with nearly 1 million views from the two tracked integrations.
  • Misery Machine's engaging ad delivery played a crucial role in driving high engagement.
  • The Mind Behind The Crime’s performance showed promising potential for future collaborations.
  • The smooth execution and strong agency relationship were key to the campaign's efficiency and effectiveness.

Key Takeaways

  • Engaging Ad Delivery:
    Channels with unique and engaging ad delivery methods can significantly enhance campaign performance and audience connection.
  • First-Time Integrations:
    Newer channels can still deliver strong results, and favorable deals can be negotiated to benefit both parties.
  • Agency Collaboration:
    Strong relationships with agencies ensure quick problem resolution and seamless campaign execution.