Overview

Increase brand awareness and user engagement for the Lotsa Slots mobile game.

Client: Lotsa Slots

Status: Completed

Number of Collaborations: 3 integrations

Geography: United States

Channels: YouTube

Execution Strategy

  • Content Format:
    • 60-second integrations within existing content on True Crime channels.
    • Collaborations with Misery Machine, Mind Behind The Crime, and TruRed Crime Vault.
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  • Target Audience:
    • Focused on US-based viewers, particularly those interested in True Crime content.

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  • Campaign Timeline:
    • Discussions started on February 6th.
    • Videos went live from March 8th to March 11th.
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  • Campaign Highlights:
    • Achieved a combined total of 999,000 views from Misery Machine and Mind Behind The Crime.
    • Strong relationship with the agency ensured smooth execution and quick resolution of any difficulties.

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Results

  • The campaign successfully generated significant visibility, with nearly 1 million views from the two tracked integrations.
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  • Misery Machine's engaging ad delivery played a crucial role in driving high engagement.
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  • The Mind Behind The Crime’s performance, although under the cap, showed promising potential for future collaborations.
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  • The smooth execution and strong agency relationship were key to the campaign's efficiency and effectiveness.

Key Takeaways

  • Engaging Ad Delivery: Channels with unique and engaging ad delivery methods can significantly enhance campaign performance and audience connection.
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  • First-Time Integrations: Newer channels can still deliver strong results, and favorable deals can be negotiated to benefit both parties.
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  • Agency Collaboration: Strong relationships with agencies ensure quick problem resolution and seamless campaign execution.

videos

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