In The Black Media

Overview

Drive installs and promotes the new expansion for V Rising, "Legacy of Castlevania Premium Pack."

Client: Stunlock Studios (Publisher and Developer for V Rising)

Status: Completed

Number of Collaborations: 7 dedicated videos

Geography: United States (primary market)

Channels: YouTube

Campaign Timeline: Specific dates not provided

Content Format:
- Focused on dedicated videos due to their typically higher conversion rates.
- Collaborated with creators who frequently play similar games on their channels.
Target Audience:
- Gamers who enjoy variety gaming, with an emphasis on those likely to resonate with the V Rising expansion content.

Campaign Highlights:
- Achieved 1 million views from dedicated videos and an additional 130,000 views from integrations.
- Worked with high-performing creators such as Floydson, Natural Cauzes, Crowmeda, and Waligug.

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Viewership: The campaign amassed a total of 1.13 million views, significantly boosting visibility and installs for the V Rising expansion.
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Engagement: High engagement was driven by selecting creators whose audiences are closely aligned with the game's target demographic.
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Conversion Rates: Dedicated videos yielded the highest conversion rates, validating the strategy of focusing exclusively on this format.

Creator Selection: Collaborating with creators who have audiences that clearly resonate with the game is crucial. Mere aspiration of resonance is not sufficient.
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Understanding Audience Nuances: Stunlock Studios' deep understanding of gaming creators and their audience nuances played a pivotal role in the campaign's success. Recognizing subgenres within the gaming genre helps in precisely targeting the right viewers.
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Dedicated Videos Effectiveness: Dedicated videos are highly effective in driving conversions, making them a preferred choice for promoting game expansions.