In The Black Media’s campaign in partnership with Felix and Logan of Holzkern - Eine Marke der Time for Nature GmbH has been a resounding success.

Marketing a high-quality product is a real treat; it’s fun to advertise a product that most people want when they see it.

Through trial and error, it is clear that an authentic appreciation for the product converts to sales. Creators who wear the products and genuinely use them have stories to share, and those stories lead to conversions.  We coupled authentic storytelling with a very loose structure to the ad reads, allowing them to talk about the product as they see fit; adhering to a strict ad read limits creativity, and we suggest those more rigid structures for other marketing channels such as PPC, email marketing, and other avenues.

Take a look below at a collection of particularly creative ad reads, and feel free to reach out if you’d like to replicate this success with your brand!

Mr. Mythos and Mrs.Mythos created a heartwarming and loving Valentines Day integration that everyone enjoyed: https://lnkd.in/ggujmf9r

‍We got to work with Phillip Defranco and his wonderful team, and he enjoyed the product when out with friends and even wore the products in some other videos: https://lnkd.in/gXMTV3mP

‍Oompaville put on a great comedic, and partially self-depreciative integration that performed above expectations: https://lnkd.in/gzfuNJxD

‍WolfeyVGC Has been wearing Holzkern watches in his daily life, to events, tournaments, and more. He has been giving their products as gifts and they were well received. His personal experience and story with the brand has resulted in a successful long-term partnership and it continues to get better each time: https://lnkd.in/gzPnZmKy

‍Ohara is a great example of a creator that is passionate about the brand, and has become a true fan. He puts so much effort into his integrations and makes them seamless with his videos. He also has been wearing their products in many of his non-sponsored videos, because he genuinely likes the product for daily life: https://lnkd.in/gMb2E3YM

‍Armchair Historian has done 3 videos now, with a special animated story for each integration, creating a customized and beautiful narrative to pair with the brand. It was a pleasure to be a part of the creation process: https://lnkd.in/gKwvc6mu

‍We worked with many other fantastic creators this year, more than we can link: So special shoutout as well to creators like Billiam, WavyWebsurf, Count Dankula, Emmie, Omni, Trash Taste, and many more. We look forward to continuing to work with Holzkern into 2024, as well as working with more amazing creators. Lazar Zeljić Jared Read‍